Rosé My Way was created as both a personal and cultural response to the way wine –particularly rosé — has often been perceived and undervalued. The phrase was originally created as a hashtag on the back of the 2020 book, but eventually morphed into an official platform in 2026.

While my appreciation for rosé was never in question, I became aware of the subtle pressure to conform to what was considered more “serious” or “appropriate” within certain wine circles.

This platform exists to challenge that narrative and to create space for a more modern, inclusive and expressive approach to wine — one rooted in enjoyment, accessibility and confidence.

Through curated experiences, education and storytelling, Rosé My Way invites people to release judgment, embrace their preferences and engage with wine in a way that feels both elevated and entirely their own.